I am also the owner of a fine art portrait photography studio called Amanda Dahlgren Photography specializing in children's and family portraiture. The visual identity I designed needed to communicate a brand that is professional, yet fun and "childlike." The logo needed to work on everything from B&W printed invoices to the colorful website I also designed. The symbol that I came up with to communicate the wonder of childhood is reminiscent of the dandelion "wishies" that children love. I also created 2-sided full-color business cards (side 1, side 2 ) with rounded corners and a spot varnish using the new logo.
I spent 4 wonderful years as a high school teacher at Canyon Crest Academy in San Diego, CA in the visual art department. I was a founding member of the team of teachers and administrators at Canyon Crest Academy that developed a specialized program in the visual and performing arts called Envision. When a visual identity was needed, they came to me with the idea of something that communicated the vision that the arts at Canyon Crest Academy would grow to not only have a positive impact on individual students, but would "ripple out" into the school, the community, and beyond.
Paula J. Del Giudice, Executive Director of the Seattle Guild of the Juvenile Diabetes Research Foundation (JDRF), contacted me from Seattle because she had seen the work I did on the Cupertino Educational Endowment Foundation's "New York, New York" gala. I readily accepted the challenge of working remotely from San Diego on the initial design concept and art direction for this project. Paula wanted something similar in look and feel to the "New York, New York" marketing collateral, but with the Seattle skyline prominently featured and the typefaces updated for the 10+ years that had passed since I had done the CEEF project. The 19th Annual JDRF Dream Gala, which was held on March 8, 2008, ended up raising $4,975,688 for diabetes research.
Bob Pearson came to Dean Image + Design with a brand new high tech
strategic consulting firm he was starting in the Bay Area. I worked
closely with Bob to figure out what his marketing strategy was going
to be and how he wanted to position his new company. He mentioned repeatedly
that his firm was going to be different because he was going to work
with his clients to develop feasible solutions rather than trying to
force solutions on them like so many consulting firm do. He loved the
corporate identity I
came up with that showed that Pearson Strategic Consulting was a stable
firm that would work together with his clients
to move forward
upward. He was so pleased with Pearson's new corporate identity, that
he asked me to create business
cards, letterhead, and envelope.
Brooke Dahlgren hired Dean Image + Design to create a website for
her new professional organizing company. But before I could create
the website, I felt that the company needed an identity and Brooke
In brainstorming possible solutions for Organizational Focus' corporate
identity, Brooke described her company's niche in the market as being
focused, targeted, personal, and detail-oriented. She had already created
some marketing collateral herself with some very nice reddish-brown
circles. I took the adjectives she used to describe her company and
the collateral she had already developed to come up with a new logo
that Brooke was very pleased with.
Sam Dee, the owner of Cornerstone-PC, came to me with
basically just the name of his company and a description of what they
did. Cornerstone-PC provided small business owners and individuals with
and computer support. We brainstormed together about the types of adjectives
that described his company and came up with words like reliable, technological,
and knowledgeable. I developed a corporate
the company, incorporating two well-known computer symbols (the USB
symbol and a power symbol). I also created business cards using the new logo I developed
and created a basic "starter" website to
which Sam could point potential clients.
The Presbyterian Church of Sunnyvale was starting a new contemporary
worship service and needed a logo to symbolize and attract
people to come to the new Sunday evening service. Dean Image
was hired to create this new logo (pro bono, of course!). Although
a church service trying to attract worshippers is obviously
not the same thing as a corporation trying to attract customers,
there are many similarities. In fact, the committee in charge
of this new service had many of the same ideas, including a
marketing plan, a target audience, and collateral, like flyers
and invitations that needed to be sent out to the community.
Dean Image + Design came up with worked well with the service's
name and the tagline that the committee had developed. The
committed was very pleased with my ability to incorporate
the idea of an intersection, a symbol of a cross, and an
egg shape symbolizing rebirth.
When word got out at the Presbyterian Church of Sunnyvale
that I had designed the logo for the new Intersections service,
the youth minister, Steve Wilde, approached me about doing
a logo for the youth program. Steve had done quite a bit of
thinking about what he wanted out of a logo, so he was able
to give me a lot of direction with just a few simple
phrases. He wanted a logo that was "cool," but still
had a foundation in the Faith. I came up with a logo very
similar to a surf company logo, but with 3 waves to symbolize
Steve and the youth were so pleased that they asked us to do
notepaper, #10 envelope, and A2 envelope.
While working as an advisor to the youth group (CLUE) at the Presbyterian
Church of Sunnyvale, the youth minister asked me to create art for a t-shirt.
The t-shirt was given out to all youth and advisors who went on
the 1997 CLUE Caravan (Mission Trip) to Neah Bay, Washington. The
student executive council decided on the theme for the trip to be
"Mission: Possible" and I came up with the art for
and the back of
the t-shirt. The students and advisors were thrilled. Even the youth
minister, who was at first vehemently opposed to
the idea of a black
t-shirt, loved it!
I am also the owner of a fine art portrait photography studio called Amanda Dahlgren Photography specializing in children's and family portraiture. I created this website to showcase my work and to bring in new clients. The look and feel of the website is meant to mix professionalism with a childlike sense of fun.
I created this website to showcase my body of fine art photography work called "Static static: abstractions of time." The look and feel of the website is meant to convey an artistic sensibility and to highlight the photography itself.
San Diego Mission Bay Boat and Ski Team is a non-profit organization whose objectives are "to foster participation, competition, entertainment and education in various aspects of competitive and recreational water skiing in Mission Bay." The team wanted a memorable, fun, colorful, and easy-to-navigate website that they could maintain themselves. I used an iconic symbol of tournament slalom waterskiing (the turn buoy), a warm color scheme, and a playful typeface to create a site they loved.
Organizational Focus was a professional organizing company that offered personalized, innovative, and effective organizing solutions for business and residential clients. Brooke Dahlgren, the owner of Organizational Focus, hired Dean Image + Design to create a corporate identity for her company and to create a website that would showcase what her company did. I created the website using Adobe ImageReady and Dreamweaver and Brooke did all the text maintenance using Contribute. Brooke has since moved on to bigger and better things, but you can click on the image on the right to view the work that I did.
Recurring Dream is a small software company that makes unique products for the Macintosh platform. Jeff Hokit, the owner of Recurring Dream, hired Dean Image + Design to develop a corporate identity and website to sell the company's software products. Jeff wanted a unique "retro" look in the corporate identity and the website in order to reflect the uniqueness of the company.
I am a photographer with a specific interest in fine art photography. The following are a few of the photographs I am most proud of (click on the image to see a larger version):
I also enjoy jewelry design as a hobby. I create all the designs and do all the casting and fabrication myself. The following are a few of the pieces I am most proud of (click on the image to see a larger version):
Dean Image + Design would like to thank Sarah Palmer from http://greentheory.org for the preceding photographs of Amanda Dean Dahlgren's jewelry.
Before starting Dean Image + Design, I was a graphic designer at Tandem Computers, Inc., a division of Compaq Computers (now Hewlett-Packard) in Cupertino, California. While at Tandem, I worked in the Education Group which also happened to have the same Vice President as the Public Affairs Group. Below you will find some of the work that I did while at Tandem, some for Education and some for Public Affairs.
Students who took courses from the Tandem Education Group got a
variety of marketing materials, as a way for Tandem to thank them
and to make sure the students remembered our name. Some of those
thank-you's the students were given included a folder, a pencil,
and a tablet, all with the Tandem Education name and the Tandem logo
and tagline. I take special pride in the tablet I
designed for Tandem Education in 1997. Tandem had just updated their
corporate identity and wanted to make it very prominent
on all marketing material throughout the company. I found a
way to display the new symbol prominently and in an aesthetically-pleasing
Tandem Education published a comprehensive 100+ page catalog of
all its course offerings once a year and a smaller 20 or so page
catalog quarterly. This quarterly catalog was called the "Tandem
Education Essentials Catalog." The cover and the first
page were 2-color
(Tandem's standard blue and black) and the
of the pages were black and white. I
used QuarkXPress to lay out each catalog and also coordinated all
went into each one. With a division full of contributors (each course
developer wrote his or her own course descriptions), the coordination
was quite a task. Setting up styles in Quark really helped streamline
the work and make a visually cohesive package.
When I worked for Tandem Education, the Vice President
of Education (Yvette del Prado, Ph.D.) was also in charge of the
Public Affairs Group for Tandem. I got to do quite a bit of
Public Affairs which
to be very rewarding. One of the beneficiaries of my work was the
Educational Endowment Foundation (CEEF). Each year CEEF would put
on an extraordinary gala fundraiser event and the proceeds would
all be donated to Cupertino schools. In 1996, the theme for the CEEF
gala was the "Oil Barons' Ball." I was pleased to
provide CEEF with the artwork for a poster,
invitation package (invitation, envelope, reply card, reply envelope,
and sponsor card), and program cover that Dr. del Prado and the CEEF
After being so pleased with the work that I did the
previous year, the Cupertino Educational Endowment Foundation
again asked Tandem to
gala in 1997. This year the theme was "New York, New York!" and
I again created the artwork for a poster,
invitation package (invitation, envelope, reply card, reply envelope,
and sponsor card), and program cover. The committee was so pleased
with the artwork for this gala that they invited me to attend
the event and presented me with a beautiful framed copy of the poster
that I still have hanging in my home. I am especially proud
of this artwork because of the difficulty involved in producing
this very complex 3-color vector-based artwork in Adobe Illustrator.
Every holiday season, the Tandem Public Affairs group would organize
a series of volunteer events for the employees to participate in
in the holiday
spirit by giving back to the community. They called this series of
events the "Holiday Projects" and it was always very well
received by the employees. In 1994, the Vice President
that she would fund a run of posters to be displayed within the buildings
of the Cupertino campus in order to increase participation. Because
these were non-profit events, the entire budget for the run of 500
posters was only $500! We obviously
did not have the budget for a photo shoot or even a stock photograph
so we enlisted the help of our coworkers to find a photograph
that captured the holiday spirit. The winning photograph (which is
actually a photograph of me and my grandfather)
was incorporated into a heartwarming poster that
was very well received.
Because of the warm reception to the previous year's poster with
the family picture, we decided to
enlist the help of the entire company to find a suitable photograph
1995 Holiday Projects poster.
This year's winning photograph captured the same heartwarming feeling
that was perfect for the occasion. Our copywriter came up with a
perfect headline to tie together the photograph, design, colors,
and message of the poster: "Compassion is no ordinary word; it requires
Page last updated on Monday, June 29, 2009 8:15 PM.
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